why do people think they have to buy a new car that costs three times as much as they have to pay? (they could easily buy a cheaper one) why do people buy designer clothes to look good, when they can buy nice clothes that don't have names on it for 1/3rd the price?
consumerist mythology
They believe that "things" denote your quality as a person. And they believe that the more possessions you have, the happier you will be. It's all about superficiality over substance. Since we are bombarded with these myths on a regular basis, it's hard not to buy into it.
According to Daryl Cowie, we can break the reasons why people buy things down into 6 categories: basic needs, convenience (saves time or effort), peace of mind, image or ego, fun, and increasing personal wealth. Understanding which category (or categories) a problem falls into is critical to providing an appropriate solution.
Why people buy things:
1. basic needs
2.convenience
3. peace of mind
4. image or ego
5. entertainment
6.increase wealth
Understanding the reasons people buy, is just as important as understanding what they buy.
The better we understand people’s reasons for wanting something, the better equipped we are to help them with a great solution.
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